Tesla Solar Roof Calculator

Tesla have provided more details of their solar roof.

One aspect I really like is the way that a Tesla solar roof is made up of some solar tiles and some non-solar tiles. They look exactly the same as each other. This is something I have been wondering about. In our particular situation, we already have solar water panels covering some of our roof, and the tiles will need to be replaced within the next 2 or 3 years. I would imagine that under our solar water panels we were have the non-solar tiles.

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A Road Map for Rapid Decarbonization

Here is an article published in Science about a road map for rapid decarbonisation.

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Tesla and low-carbon marketing

The New York Times reported yesterday that Tesla is now worth more than Ford. Well done Tesla!

Reflecting on the research we have done with Environmental Choices, I think that Tesla is a poster child of how low-carbon marketing can be applied.

Our research shows that climate change stimulates unmet needs for low-carbon products amongst people concerned about climate change. There is specific evidence that, in North America, people who are concerned about climate change are significantly more likely to use lower-emission cars than those not concerned about climate change. Also, the type of Guilt-free luxury branding used with the Tesla Model S and Model X works well with wealthier Americans; those that earn over US$100,000 pa (see page 120 of The branding of climate change; report 3h).

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Public Opinion, Market Forces, Trump and Climate Change

The Trump reality show in Washington attracts a huge amount of media coverage. Yet this visibility should not mislead us as to how important it is in the challenge to tackle climate change. (Indeed, really the key reason for starting Haddock Research was to create evidence about public opinion about climate change, and ways that understanding that opinion could help in moving us to a low-carbon economy.) To this point, I really like Michael Bloomberg’s article in the New York Times this morning, and also I recommend Chris Goodall’s book The Switch.

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US Climate Change Opinion in 6 Maps

Here are 6 maps to represent aspects of opinion about climate change opinion in 6 maps as reported in the New York Times and produced by the excellent Yale Program on Climate Change Communication.

Here are their suggestions on how to Act on Climate Change.

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Tesla solar roof

Here is more information about the Tesla solar roof from Business Insider. I think these types of tiles are a breakthrough for PV solar adoption for quite a few reasons. I am particularly thinking about them being used instead of roof tiles (instead of being on top of roof tiles) and being suitable in situations where solar panels are not allowed due to planning restrictions.

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Obama about momentum for clean energy

President Obama has become very focused on climate change in recent years, and has just written about The irreversible momentum for clean energy.

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The Sky’s Limit Report

This report provides evidence for how much we need a managed decline in fossil fuel use to be able to meet the Paris Agreement Climate Goals. Bill McKibben discusses Recalculating the Climate Math based on this report.

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Before the Flood – Trailer

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UN Emissions Gap Report

The UN Emissions Gap Report has just been published.

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