3b. Organizations, media and marketing campaigns, is now available

Our fourth Environmental Choices report, 2013 edition, is now available.

It is available in both eBook and print format.

This section report covers some key quantitative metrics concerning the effectiveness of organizations and marketing campaigns in relation to communicating climate change to the public. Specifically, it considers the reach and influence of organizations, and how much each is thought wrong-thinking/annoying. It demonstrates the leading roles of organizations such as the David Suzuki Foundation in Canada, the BBC in England, National Geographic in the US, and Greenpeace internationally. The TURF analysis shows how the Carbon Trust contributes to ‘total reach’. The reach and influence of specific marketing devices and campaigns such as the ‘A to G scale’, ‘Energy Star’, ‘Carbon Labelling’ and ‘Earth Hour’ are also measured.

 

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