Our third Environmental Choices report, 2013 edition, is now available.
This report is about how branding can be used to motivate people to work towards a low-carbon economy and embrace low-carbon products and services. Perhaps the most common environmental idea is that of “beautiful nature”. The idea of “beautiful planet earth” is how Al Gore starts and finishes “An Inconvenient Truth”. Greenpeace urge action on climate change with images of polar bears. But how powerful is this idea? And is it compelling amongst a broad spectrum of people? In this report we focus on testing 6 different branding ideas to see how powerful people find them to be – including a test of the “beautiful nature” idea.