Don’t Even Think About It; Why Our Brains Are Wired To Ignore Climate Don't even think about itChange, by George Marshall (2014): Environmental Choices data has been used by George Marshall in this book. Specific references from Environmental Choices are for pages 24, 82 and 189. In addition, the points made about using polar bears in communications about climate change, on page 137, is well supported by Environmental Choices data. Specifically, report 3h, shows how the idea of ‘Beautiful nature’ (pages 85 to 93) is found much more appealing to Climate Citizens than other groups. Also, see page 38 of report 1a, which covers this point as part of a presentation we gave to the Sustainability Live! Conference in 2010. OUR REVIEW OF THIS BOOK – George was kind enough to comment on my review “Peter is an expert in climate change attitudes and his intelligent exploration of my themes is strongly recommended”.


RCUK Energy Program: Environmental Choices data was used in the RCUK Energy Public Attitudes, Understanding, and Engagement in relation to Low-Carbon Energy, RCUK 2011Programme report, released in January 2011, about ‘Public Attitudes, Understanding, and Engagement in relation to Low-Carbon Energy: A selective review of academic and non-academic literatures’. You can download the PDF of this report at –  


Sustainable Business Magazine: During 2010/2011 we produced a monthly column Enviro Choices 1 mCHP April 2010for Sustainable Business magazine, based on Environmental Choices data. We also presented at their sponsored SustainabilityLive conference on April 21, 2010 in Birmingham, UK. All 14 articles and this conference presentation are available at  





October 20, 2016 – New York Times – Climate Silence Goes Way Beyond Debate Moderators

Glad to see that our data was used in a piece in the New York Times by George Marshall:

For one thing people hugely overestimate how much they talk about climate change. A survey in the U.S., U.K. and Canada in 2010 by Haddock Research also found that only 24 percent of people said that they talked frequently about climate change — in line with the Yale/George Mason findings.

However, when the survey went deeper and asked how often they spoke specifically with different kinds of people the number of people answering “frequently” plunged; to 17 percent for family, 13 percent for friends and  only 4 percent for talking to strangers. In other words people thought they talked about climate change twice as much – or more — than they actually did with anyone.