Why Environmental Choices?

Environmental Choices is a syndicated research survey, which is sponsored and owned by Haddock Research. The outputs from Environmental Choices are off-the-peg reports for sale; and they are available from this site.

With Environmental Choices, our general goal has been about understanding how much ‘concern about climate change’ makes a difference to people in the choices they make and the policies they would support. We can see from this research that there are great divisions in the public’s attitudes towards climate change; from the most concerned ‘Climate Citizens’, to the moderately concerned ‘Mild Greens’, to the dismissive and/or unconcerned ‘Sceptics & Uninvolved’. Throughout the reports we examine how these different viewpoints correlate with, and predict other attitudes, interests and behaviours. By creating this robust, international categorical variable to describe ‘climate change concern’ we have a way of measuring the consumer value of low-carbon products, across multiple product categories.

We see the value of this research as primarily as support for business innovation, although there are some areas which should be valuable for policy-makers, environmental groups and other stakeholders.

We have a membership of ESOMAR, and accordingly, any survey conducted by Haddock Research abides by the ICC/ESOMAR International Code on Market and Social Research.